Case Study | Hyland Rebrand Video Bumpers & Testimonials 

Project:Rebrand the video templates for Hyland.com.

Problem:After recieving new overall brand guidelines, my team took on the task of updating all branded video elements.

Solution:Inspired by the square format of the new brand logo portal, and an emphasis on light, backgrounds with heavy usage of 2 types of gradients, we moved in the direction of:
1. Light backgrounds, created with a consistent sheer fabric for interview videos  
2. New corporate bumpers and lower thirds
3. Stylized method of animation as a break away during longer testimonials to emphasize a point visually. (Sample of this is coming soon!)